tag:blogger.com,1999:blog-599298708593134981.post6364291847774444836..comments2024-03-27T00:13:43.514-07:00Comments on Trainwreck in Teal: The Good, the Bad, and the Ugly: Writing an Effective Sales AdTrainwreckInTealhttp://www.blogger.com/profile/10557554448624901955noreply@blogger.comBlogger29125tag:blogger.com,1999:blog-599298708593134981.post-10743770856702795692016-12-02T08:23:53.189-08:002016-12-02T08:23:53.189-08:00Feel free to share it if you want 😉 it's been...Feel free to share it if you want 😉 it's been published in several GMO newsletters (mine and one in South Carolina somewhere I think). I'm totally fine with it being shared as long as it's properly credited! TrainwreckInTealhttps://www.blogger.com/profile/10557554448624901955noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-43605859730482111962016-12-02T08:22:43.526-08:002016-12-02T08:22:43.526-08:00Oh yes, bare bones is definitely preferable to exa...Oh yes, bare bones is definitely preferable to exaggeration or blatant dishonesty! TrainwreckInTealhttps://www.blogger.com/profile/10557554448624901955noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-14282519961792139912016-12-02T07:43:57.930-08:002016-12-02T07:43:57.930-08:00I think a good ad is synonymous with a good writer...I think a good ad is synonymous with a good writer. I totally agree with everything you've said here. Now, I hope more people will find and read this post so the world of ads can be a better place lolLiz Stouthttps://www.blogger.com/profile/18267806576736655184noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-19941469372129082742016-12-01T17:38:38.665-08:002016-12-01T17:38:38.665-08:00I would take a bare bones, poorly photographed ad ...I would take a bare bones, poorly photographed ad over a blatantly dishonest ad any day, just sayin. kaityhttps://www.blogger.com/profile/01389820971120741273noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-87698592172253037562016-12-01T17:37:57.472-08:002016-12-01T17:37:57.472-08:00So much agree. When I started at CEC, one of the ...So much agree. When I started at CEC, one of the first horses I rode was one that I had seen in a sales ad several months previously - I remember thinking 'hot damn, I want that horse!!!' but at the time I wasn't even riding...cue my lesson, where it turned out that the thing was just coming off many months of stall rest following a pretty serious injury - none of which had been mentioned in the ad - and was a fire-breathing psychopath. Many months later, and little had changed, and with more info discovered just how misleading the ad had been (soundness issues, show record, temperament all greatly exaggerated), and how inappropriate the price point was. Still blows my mind. kaityhttps://www.blogger.com/profile/01389820971120741273noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-32476829677536036622016-12-01T13:11:48.914-08:002016-12-01T13:11:48.914-08:00I feel like it's more a "saw potential de...I feel like it's more a "saw potential despite shitty or nonexistent marketing" club? 😎<br /><br />Yeahhhhhh impulse buying horses is no bueno. Ask me how I know 😂 I'm lucky I'm not divorced haha.TrainwreckInTealhttps://www.blogger.com/profile/10557554448624901955noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-34381273353624938582016-12-01T13:01:51.534-08:002016-12-01T13:01:51.534-08:00I wanna be in the bad sale ads club
Though I gene...I wanna be in the bad sale ads club<br /><br />Though I generally avoid sale ads because I have THE WORST problem with impulse buying. Hubs would flip if I started doing that with horses. :-pSprinklerBandithttps://www.blogger.com/profile/02948487857418394022noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-33446558592661318782016-12-01T10:45:32.105-08:002016-12-01T10:45:32.105-08:00Every single one of my horses came from either bad...Every single one of my horses came from either bad ads or practically nonexistent ads.... Haha. This is just how I think ads should be written in a perfect world so the least amount of time is wasted 😂 clearly, these perfect ads are also like unicorns! I did end up having some admins from sale groups share this article as a "how to", so that was kind of fun!TrainwreckInTealhttps://www.blogger.com/profile/10557554448624901955noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-47639774391292664392016-12-01T10:38:30.295-08:002016-12-01T10:38:30.295-08:00Nicely written article and super informative. I...Nicely written article and super informative. I'm giggling a little at the the thought of all of us having bought our horses off much lesser ads (in Charlie's case he didn't even had an ad, he just happened to be there when I went to see something else) but yea it's definitely funny seeing some of the doozies out there lolemmahttps://www.blogger.com/profile/05686949099663199382noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-67834149570342464282016-12-01T10:35:17.346-08:002016-12-01T10:35:17.346-08:00*found it new, oops*found it new, oopsemmahttps://www.blogger.com/profile/05686949099663199382noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-73429551554153062382016-12-01T10:35:02.961-08:002016-12-01T10:35:02.961-08:00Lol my latest ISO for a used trailer may have fall...Lol my latest ISO for a used trailer may have fallen into this category haha.... Thankfully I found it used (with financing, le sigh)emmahttps://www.blogger.com/profile/05686949099663199382noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-57222271924931632592016-12-01T09:17:41.858-08:002016-12-01T09:17:41.858-08:00I can understand being an inch off (especially if ...I can understand being an inch off (especially if using the soft measuring tape instead of one with a level), but I almost every sale ad I see the horse is listed at 16+ hands and let's be real, they're not 😎 haha. Nothing wrong with a good 15.2 or 15.3 horse, especially if they've got the build to take up your legs! Cinna's only 15.3ish at the moment (although I don't think she's done growing yet). TrainwreckInTealhttps://www.blogger.com/profile/10557554448624901955noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-22723491246334890122016-12-01T08:57:55.273-08:002016-12-01T08:57:55.273-08:00Stinker was listed at over 16 hands... granted mos...Stinker was listed at over 16 hands... granted most people don't believe me when I say he is 15.3. High headset for the winEventingSaddlebredStylehttps://www.blogger.com/profile/07610596082916022402noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-31065591794831402682016-12-01T07:25:27.786-08:002016-12-01T07:25:27.786-08:00I don't have a problem with a horse only havin...I don't have a problem with a horse only having a schooling show record as long as people are clear in the ad and the price is reflective. I wouldn't expect to pay the same for a schooling show 1st level horse as I would a solid recognized show 1st level horse. I'm still in the land of the schooling shows myself, although hoping to start recognized next year or so! Mostly just intimidated by the paperwork at this point, haha, I need a recognized show mentor! 😂TrainwreckInTealhttps://www.blogger.com/profile/10557554448624901955noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-45794195344373800522016-12-01T07:22:01.874-08:002016-12-01T07:22:01.874-08:00I HATE the super specific ISO ads, especially when...I HATE the super specific ISO ads, especially when the budget in no way matches. I always like to post the meme about how the horse they're looking for is in the stall between Pegasus and the unicorn 😉 haha. I get kicked out of a lot of sale groups.....TrainwreckInTealhttps://www.blogger.com/profile/10557554448624901955noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-32971983554290615532016-12-01T07:19:37.763-08:002016-12-01T07:19:37.763-08:00Oh no! One of my rescues was advertised at 15.3. p...Oh no! One of my rescues was advertised at 15.3. poor dude was *maybe* 14.3 on a good day. Maybe... Haha. Why can't people learn to measure?!TrainwreckInTealhttps://www.blogger.com/profile/10557554448624901955noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-67686885835636031382016-12-01T07:17:54.774-08:002016-12-01T07:17:54.774-08:00I saw an ISO recently looking for a Christmas pony...I saw an ISO recently looking for a Christmas pony on a max $300 budget. Broke, child safe, 13-15h, 3-8 years old. I was like, good luck with that. The ultra specific ISO ads also irk me- they leave almost no wiggle room and rarely get hits back.Codex Dressagehttps://www.blogger.com/profile/04736021620789376995noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-43288019519273799522016-12-01T07:14:41.997-08:002016-12-01T07:14:41.997-08:00AMEN! I want a recognized show record. After doing...AMEN! I want a recognized show record. After doing endless schooling shows and then getting into the recognized scene... I've realized just how sketchy schooling show judges are. Some can be incredibly tough, and I think most are quite generous. Some won't give you less than a 4 on any move, no matter how bad, unless you leave the ring or something (true story from a friend who scribed for a not even L judge). Solid first level to me is multiple 65%ish scores recently (not 10 years ago). Jenj and I have had this convo a bunch of times, haha!Codex Dressagehttps://www.blogger.com/profile/04736021620789376995noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-35188562142719326032016-12-01T07:10:48.281-08:002016-12-01T07:10:48.281-08:00Well, his breeder (a vet, no less), said he was 16...Well, his breeder (a vet, no less), said he was 16.2h. I got a call when he arrived at the sale barn...<br /><br />Agent: I have bad news.<br />Me: Uh oh...?<br />Agent: He isn't 16.2. Not even close.<br /><br />Yea, the horse is 15.2 or 15.3 on a good day.Codex Dressagehttps://www.blogger.com/profile/04736021620789376995noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-65144275233496780652016-12-01T07:03:48.820-08:002016-12-01T07:03:48.820-08:00Haha I'm glad to know I'm not the only one...Haha I'm glad to know I'm not the only one annoyed by these things! I had a friend looking for a dressage horse and I was helping her shop and I remember one of the ones that really annoyed me was a stallion "schooling PSG" who had like... 2 recognized scores (bad ones)... At 1st level. Mkay.....TrainwreckInTealhttps://www.blogger.com/profile/10557554448624901955noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-25091842285411952792016-12-01T07:00:04.875-08:002016-12-01T07:00:04.875-08:00I have to agree about not listing the price. And t...I have to agree about not listing the price. And the other thing that bothers the HECK out of me is saying that the horse is scoring "68% at first level" or something, and then you go to centerline scores and the horse isn't even listed. There's a big difference between going to a non-GMO schooling show and scoring 68% and actually going to a USDF rated show and doing it. If your horse is "solid first level" I want to see a video of you doing a solid first level test. Also, your horse who has done baby pi/pa steps at a clinic (with an unnamed specialist who can get basically every horse to do that) who isn't steady in the bridle and can't do a 20 m circle? Seriously? <br /><br />And please save me from shitty, shaky videos taken from 2 arenas over where the horse is basically a speck. That's not helpful.<br /><br />Wow, end of rant. Sorry. Apparently bad sales ads bother me more than I thought!jenjhttps://www.blogger.com/profile/01737679332792618499noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-70333807015038398052016-12-01T06:52:03.701-08:002016-12-01T06:52:03.701-08:00And yes, I've seen some ridiculous ISOs that p...And yes, I've seen some ridiculous ISOs that put the goofy ads to shame haha.TrainwreckInTealhttps://www.blogger.com/profile/10557554448624901955noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-76521961324304502832016-12-01T06:50:33.384-08:002016-12-01T06:50:33.384-08:00I was actually prompted to write this after privat...I was actually prompted to write this after private messaging so many screenshots of terrible ads to a few of my similarly snarky friends 😂 there are some doozies out there! I still think my personal favorite was a fugly trick trained 'dressage' grade Clyde mare for $200k. Everyone was like 'wait, are you serious?!'TrainwreckInTealhttps://www.blogger.com/profile/10557554448624901955noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-43966681581753276552016-12-01T06:36:26.358-08:002016-12-01T06:36:26.358-08:00These are all helpful tips! As others have mention...These are all helpful tips! As others have mentioned, a lack of price (or a price range, like saying 'mid five figures') bothers me immensely, as does using outdated videos from forever ago. These days, everyone has a video camera on their phone: do you not have 10 mins to grab someone to film you on the horse? I have plenty of thoughts just on sale videos, but that's another story for another day :)<br /><br />I personally enjoy perusing the Facebook 'Horses for Sale' groups, because you are guaranteed to find some gems...like the ones that say "ISO: 16.3h to 17h WB with chrome. Must be a gelding, must be bay, should never have pinned below 3rd in the High Adults, must be under 10 years old, must have experience at Devon, HITS and/or Penn National and have the temperament suitable for timid adult amateur. Budget: $500". So many LOLZ. Jennhttps://www.blogger.com/profile/00297192461648201907noreply@blogger.comtag:blogger.com,1999:blog-599298708593134981.post-57014476855661400542016-12-01T06:29:40.374-08:002016-12-01T06:29:40.374-08:00*write... Thanks autocorrect haha*write... Thanks autocorrect hahaTrainwreckInTealhttps://www.blogger.com/profile/10557554448624901955noreply@blogger.com